Flare's big innovation and mission is to minimise all types of distortion from all audio designs, believing that the less distortion the better the connection to the music. From their experience in the live music industry they have learned and understood flaws with the traditional approach used to create loudspeakers and have developed patent pending technology to create pure audio in any sound-producing device. They now have an armoury of audio products and ear protectors, having moved into the industry in 2015 with a revolutionary metal-based earplug.